The art (and skill) of the ask: refining donor communication

Did you know that adding a donor to your email distribution list is one of the worst things you can do to cultivate the relationship? Or that picking up the phone and calling a funder is one of the most effective moves you can make to build trust – even if you’re not asking them for money?  Effective communication with current (and potential) funders is one of the most important elements for nonprofits working to remain sustainable in the uncertain funding landscape.